I know what it's like to be successful on paper and constrained in reality.
For years, I operated at the board level in a global luxury brand, with full P&L responsibility, high-stakes partnerships, and a transformation from loss to profit.
From the outside, it looked like momentum.
Inside, something else was happening.
I had become very good at being the leader the role required—composed, decisive, always carrying responsibility—but I had almost no space to think. People saw the title, not me. I was moving fast, but I wasn't always the one choosing the direction.
I hadn't built a false identity. I had built one that left too much of me out.
The Thread Through My Career
My work has always been about what's underneath—the patterns, assumptions, and invisible forces that shape how people lead.
I started in government, moved into consulting, and then into board-level leadership. At every level, I saw the same thing: capable people being shaped by systems they couldn't see.
As a Managing Director, I experienced it firsthand—how identity, pressure, and expectations can quietly influence decision-making at the highest levels.
Coaching is the continuation of that work—now focused on the internal operating system that drives how leaders think, prioritise, and act.
The Turning Point
The shift didn't come from another leadership model or productivity system.
It came from understanding the internal patterns that had taken over how I was operating.
Through Internal Family Systems and executive coaching, I saw that I wasn't lacking capability—I was being run by patterns that had become overextended under sustained responsibility.
Once that became visible:
Space to think returned
My actual value became clearer
Decision-making became deliberate again
That experience shapes how I work with leaders today.
What I Bring
I bring 25 years of commercial and organisational leadership: government, consulting, finance, defence, global luxury brands, and board-level accountability across transformation, P&L, and high-stakes decision-making.
My coaching is grounded in Internal Family Systems (IFS) and aligned with ICF standards.
I understand senior leadership from the inside—the pace, visibility, expectation, and the isolation that often comes with it.
This isn't theory. It's lived.
How We Work
Most of the people I work with are capable, trusted, and delivering—but operating without:
Space to think strategically
Clarity on who they are beyond the role
Agency in how they lead and decide
We work beneath performance, at the level of the internal operating system that shapes behaviour under pressure.
The aim isn't to add more tools. It's to remove what has been crowding you out.
So you can lead with clarity, be recognised for your actual value, and make decisions that feel clean again.
Leadership becomes sustainable when you stop performing the role and start operating from what's actually yours.
Location
I'm based in Vienna and work with clients across the UK, Europe & US.
