Advisory & Creative Consulting

Strategic clarity, creative direction and grounded leadership support — shaped by 25 years across commercial strategy, brand building and organisational development.

What I Do

I help founders, leaders and creative teams get clear, make smart decisions, and move through complexity with confidence.

My work blends:

  • Commercial leadership (former Managing Director, Leica UK & Ireland)

  • Brand and creative direction (digital narrative, partnerships, customer experience)

  • Organisational consulting (people, strategy, change)

  • Coaching (the human clarity that makes the strategy stick)

It’s strategy with depth. Creativity with structure. Leadership support with real-world experience behind it.

What I Bring

Commercial & Strategic Leadership - Turned Company from loss to profit, grew sales 70%, improved margin 8%, built multi-channel retail and an eCommerce business.

Brand & Creative Experience - Developed digital narrative, strengthened brand differentiation, and delivered partnerships with BAFTA, Belmond, Royal Opera House, Rolls Royce and more. JasonHeward CV Coach

Organisational Insight - Delivered transformation projects for Warner Bros, HSBC, William Grant, Deutsche Bank and others, focusing on people strategy, leadership, decision-making and change.

Coaching & Human Clarity - ICF-accredited coaching who helps leaders move from pressure and performance to grounded, aligned decision-making.

How I Work

Fast clarity.
Straight, honest conversations.
Strategic thinking anchored in human reality.
Creative ideas that breathe.
Coaching that helps you lead from a place that feels true.

I partner closely with clients — part advisor, part creative partner, part coach